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Many independent musicians think that landing a placement in the new WB teen drama or Hyundai commercial will rocket them to super-stardom and a life of riches.  They’re wrong.  What a commercial, television or movie placement will do, however, is pay the rent on your rehearsal space or manufacturing bill for your next EP.Placement deals are not the major label contracts of yore.  In fact, the reason so many film, television and commercial production companies are using indie music is because the major label paradigm wasn’t working for them, either.  Big name artists and their labels were asking astronomical rates, and smaller production houses couldn’t foot the bill.  So they turned to the independent musician.Emulate the GreatsOften times, music directors will put out calls for songs that “sound like” a famous track they can’t afford.  Screenwriters and producers will place a song cue in a script for an idea of the mood to be set.  Unfortunately, licensing “Landslide” from Stevie Nicks or “Enter Sandman” from Metallica comes with a hefty price tag that can deplete a project’s budget in seconds.How does this information help you as an independent artist?  Well, it gives you a guideline to work from.  Do your research.  Keep up on films and current television.  Make music that sounds like it could easily be placed in the last episode of “Vampire Diaries” or the next Mila Kunis flick.Don’t Overcomplicate Your SoundYou might feel like that one measure of 5/4 really makes your song pop, but you can rest assured that music directors don’t agree.  Palatability is key.  Make your music easy to digest and just as easy to drown out.  As a placement, your song is an accent to a script, scene or product.  Your song will be the magic carpet upon which the genie of dialogue can float.  Also, avoid genie metaphors.  They never sell.Embrace Lyrical AmbiguityDon’t force your personal perspective onto the listener; let your lyrics breathe and they can be applied to more scenarios, which in turn means your song can be applied to more plots and products.Get Out There and Sell YourselfThere’s no one way to land a placement, but you’ll never land a thing if you don’t start trying.  Meet everyone you can in your industry and in the advertising, television and film industries.  Submit, submit, submit.  The majority of placements are facilitated by good, old fashioned legwork.  Meet the right people, and the right people will meet your music.Posted in Latest NewsI love my style and wouldn’t change it for the world…and I got many..styles that isI have all kind of styles of music and sounds. I have all kinds of songs and instro’s . I have tried very hard to have my own sound and to not sound like anyone ,but me. That’s what music is all about. Not stuck in one style of writing songs. My song writing goes from one extreme to the other.Not sure you want to be quoting Bill Cosby, particularly on “cultivating the delightfully vague.”Excellent point. Edited for improvement.Your email is never published nor shared. Required fields are marked *You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> Some of our submission and showcase partnersCopyright © 2017 Music Gorilla. All Rights Reserved. Terms of Use | Privacy Policy Music Gorilla How It Works from Music Gorilla on Vimeo.



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